Georgia Alliance for Social Justice (GAfSJ) was forged from the passion behind Atlanta’s 60,000-strong March for Social Justice and Women in January 2017. The organizers of the event became the founders of a new nonprofit focused on activism for equity and justice. Their challenge was pausing to build a solid base for growth, while actively responding to breaking-news issues.
GAfSJ ran the risk of becoming a moment, instead of a movement. Read More
There is no greater pleasure than when our favorite fun, successful clients return to expand their original project. In 2007, Red Berry built a comprehensive brand program for recruiter Rich Moss to position his search firm for future growth. Moss Search is exclusively focused on recruiting at the intersection of technology and business. Now, Red Berry has collaborated with Rich to update his brand with a new website and social media package. Read More
Here are my two best secrets for developing an effective brand. Many organizations do not understand the power of a strong brand identity. But the only way to reach your customer in today’s media-saturated marketplace is with clarity and consistency of message. Read More
I am delighted to announce a brand launch for Georgia Statewide Afterschool Network (GSAN), a program of Voices for Georgia’s Children, and red berry's first project through Catchafire.org. Catchafire matches professionals who want to volunteer their skills with nonprofits and social enterprises who need their help. I believe in employing my creative expertise to further important causes! Read More
Brand identity is the perception of your product or service that distinguishes it from the competition. Know where to begin? Grab a cup of coffee. Part 1 of your homework is to define your brand. Read More