Ideally, yes, we are businesses, and we should be accorded the same level of respect. But the frustrating reality is that we are judged as businesses without given the rights and resources to fully operate as businesses.Read More
Leadership in a nonprofit organization should not look much different from leadership in a business. So many of the basics are critical, regardless of mission. Bringing in these concepts and experiences, married to a mission, can be extremely powerful.Read More
Red Berry collaborated with youthSpark to create a compelling profile for Atlanta Magazine's annual Give Atlanta issue. At the heart of the nonprofit's vision is a world where no child is bought, sold, or abused. Creative Director Terri Fuller emphasized the need to *Stop it. in the magazine profile featuring a young survivor and key facts about human trafficking.Read More
Georgia Alliance for Social Justice (GAfSJ) was forged from the passion behind Atlanta’s 60,000-strong March for Social Justice and Women in January 2017. The organizers of the event became the founders of a new nonprofit focused on activism for equity and justice. Their challenge was pausing to build a solid base for growth, while actively responding to breaking-news issues.
GAfSJ ran the risk of becoming a moment, instead of a movement.Read More
What percentage of a nonprofit’s budget should be spent on marketing and communications? The answer is (as you probably expected) “it depends.” You definitely need to have a comprehensive, realistic budget. It’s a critical component of your annual marketing and communications plan and, like the work plan, serves as a map to ensure you reach your goals. Learn more.Read More
Back to work at the Berry after a fabulous spring vacation. Hope you've been well!