creative direction & strategy | branding | design & copy | marketing & communications | content development | project & team leadership
As the recent Communications Director for Children’s Wish Foundation, I revived a dormant marketing and communications program to build awareness for their unique programs. I launched their brand into the digital age as part of the organization's 30th birthday celebration.
brand strategy, creative direction, marketing communications, design, copywriting, online content, web design, social media, project management
30th birthday: celebratory newsletter for supporters
Wall Expressions creates exceptional faux finishes and decorative art for interior spaces. Red Berry developed a comprehensive brand program that features the company's lovely designs, as well as their collaborative process for customization.
creative direction, design, logo, stationery set, brochure, print ads, web content, web design, style guide, project management
logo & stationery set
brochure: interior spread
print ad: series for periodicals
website: idea gallery
website: faux finish samples
website: home page
While on staff with Turner Entertainment, I directed a complete redesign of the Turner Studios brand. A high-energy, high-tech campaign was created in collaboration with The Attik (NYC) and several staff designers including Jin Lim, Simon Coffin, and Paul Markowski. The new identity led to a business boom and improved perceptions of Turner Studios’ services.
creative direction, art direction, design, project management
department letterhead: post, visual effects, production
interior sign system
the oprah winfrey show
For several seasons, I designed broadcast graphics and animation for The Oprah Winfrey Show. The goal was to maintain the show’s aesthetic while giving each program its own personality. I provided creative and efficient solutions for this #1 rated daytime talk show.
art direction, broadcast design, digital effects, animation
~ UNDER CONSTRUCTION ~
Every October, the Avondale Arts Alliance hosts AutumnFest arts & music festival on the beautiful tree-lined streets of historic Avondale Estates, Georgia. The event includes a diverse arts market, chef demos, a community art project and live entertainment. Red Berry developed a new look for the occasion that features expressively painted fall foliage.
creative direction, design, logo, poster, street banners, social media graphics, Tshirts
12" x 18" poster
Red Berry successfully launched a new brand for Somnia when the store opened its doors. Somnia delivers upscale bedding, bath accessories and related gifts to New Hampshire’s Seacoast market. The stylish campaign assisted my client in exceeding sales expectations by 15% for each of the first six months of operation.
creative direction & consulting, design, logo, stationery set, print ads, tissue wrap, shoppers, hang tags, style guide, project management
logo & stationery set
note card, gift card, hang tags, & newspaper ad
store front elevation, exterior signage
shopper, tissue, tags, & wrap specifications
Red Berry collaborated with the Professional Women's Information Network to create a contemporary brand program to serve a diverse audience. In collaboration with web design firm Innov, we launched a flexible and inviting site that became an information resource for Prowin members.
creative direction, design, logo, brochure, web content, web design, style guide, project management
Here are a few logos. . . just to catch your eye. Each was designed with the company mission, vision, and target audience in mind. Pick a creative direction with Red Berry’s guidance. Be led to beauty and relevance.
Dina Ivory Photography
Atlanta Wine School
Georgia Statewide Afterschool Network
Onebark, Consulting Arborist
Inspired Creations, Jewelry
etc. . .
This is an assortment of designs I've created throughout the years for various causes. They are pro bono projects, as well as individual explorations.
poster: mission statement for 2nd grade classroom for the museum school design & illustration