creative strategy & branding | design & copy | marketing & communications | social media & content | editing & animation | project & team leadership
During my tenure as Communications Director for Children’s Wish Foundation, I revived a dormant marketing and communications program to build awareness for their unique programs. I launched their brand into the digital age as part of the organization's 30th birthday celebration.
brand strategy, creative direction, marketing communications, design, copywriting, online content, web design, social media, project management
30th birthday: celebratory newsletter for supporters
Every October, the Avondale Arts Alliance hosts AutumnFest arts & music festival on the beautiful tree-lined streets of historic Avondale Estates, Georgia. The event includes a diverse arts market, chef demos, a community art project and live entertainment. Red Berry developed a new look for the occasion that features expressively painted fall foliage.
creative direction, design, logo, poster, street banners, social media graphics, Tshirts
12" x 18" poster
Moss Search recruits technology talent for emerging and high-growth firms in the nation’s major business centers. Red Berry launched a new brand package for Moss Search in 2007. In 2017, we refreshed the website to accommodate the firm’s evolving needs.
creative direction, design, logo, stationery set, web content, web design, social media graphics, style guide, project management
website: main landing page
While on staff with Turner Entertainment, I directed a complete redesign of the Turner Studios brand. A high-energy, high-tech campaign was created in collaboration with The Attik (NYC) and several staff designers including Jin Lim, Simon Coffin, and Paul Markowski. The new identity led to a business boom and improved perceptions of Turner Studios’ services.
creative direction, art direction, design, project management
alternate logo for broadcast, web
animated logo for broadcast, web
department letterheads: post, visual effects, production
interior sign system
the oprah winfrey show
For several seasons, I designed broadcast graphics and animation for The Oprah Winfrey Show. The goal was to maintain the show’s aesthetic while giving each program its own personality. I provided creative and efficient solutions for this #1 rated daytime talk show.
art direction, broadcast design, digital effects, animation
Red Berry successfully launched a new brand for Somnia when the store opened its doors. Somnia delivers upscale bedding, bath accessories and related gifts to New Hampshire’s Seacoast market. The stylish campaign assisted my client in exceeding sales expectations by 15% for each of the first six months of operation.
creative direction & consulting, design, logo, stationery set, print ads, tissue wrap, shoppers, hang tags, style guide, project management
logo & stationery set
note card, gift card, hang tags, & newspaper ad
store front elevation, exterior signage
shopper, tissue, tags, & wrap specifications
Wall Expressions creates exceptional faux finishes and decorative art for interior spaces. Red Berry developed a comprehensive brand program that features the company's lovely designs, as well as their collaborative process for customization.
creative direction, design, logo, stationery set, brochure, print ads, web content, web design, style guide, project management
logo & stationery set
brochure: interior spread
print ad: series for periodicals
website: idea gallery
website: faux finish samples
website: home page
Red Berry collaborated with the Professional Women's Information Network to create a contemporary brand program to serve a diverse audience. In collaboration with web design firm Innov, we launched a flexible and inviting site that became an information resource for Prowin members.
creative direction, design, logo, brochure, web content, web design, style guide, project management
Here is a selection of logos to catch your eye. Each was designed with the company mission, vision, and target audience in mind. Pick a creative direction with Red Berry’s guidance. Be led to beauty and relevance.
Dina Ivory Photography Atlanta Wine School Georgia Statewide Afterschool Network Onebark, Consulting Arborist MaryAnn Works JL Enterprises Inspired Creations, Jewelry Jane Brenner
Dina Ivory Photography is a professional photography studio in sunny Tallahassee, Florida.
The Atlanta Wine School is a private wine-centric institution for consumers and the trade, providing a creative learning experience through classes and seminars.
The Georgia Statewide Afterschool Network is a public-private collaborative working to advance high quality afterschool and summer learning programs for Georgia’s youth.
Onebark specializes in tree risk assessment and plant healthcare for homeowners and communities.
MaryAnnWorks is a startup fashion line designed to address women’s unique needs for functional work clothing.
JL Enterprises is an umbrella company that manages a variety of consumer sales and marketing events.
Inspired Creations Jewelry sells artisanal, upscale jewelry for the fashion-minded in their Atlanta and Hilton Head storefronts.
Jane Brenner has the word on real estate in her community.
etc. . .
This collection of designs include smaller projects, pro bono pieces, and individual explorations.
print ad: Atlanta Magazine’s nonprofit issue for Candace Wood at youthSpark creative direction, design